Boosting sale within the retail stores at Wolt

Valentine's Day Campaign

The Wolt Valentine's Day Campaign was designed to achieve two main objectives: increase sales at retail stores on the Wolt platform and strengthen relationships with key partners. The campaign faced a unique challenge in creating a campaign that was relevant to customers across multiple cities, given that not all retail stores were available in every location. To overcome this challenge, a matrix model were implemented that allowed to effectively target specific audiences with personalized content. The outcome were boost sales for participating stores and lower cost per acquisition (CPA) through influencer incentive marketing.

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Role: Campaign responsible 

Work project, Wolt, February 2023