Revitalizing Wolt's Visual Identity: Enhancing Product Photo Representation
Enhancing Wolt's Visual Identity
Managing the project of enhancing Wolt's product photo visual identity via collaboration with photographers and implementing internal and external editing tools and training. The outcome of the project was a wider photo coverage, improved visual identity, and cost savings.
Work project, Wolt, 2022
Project responsible
Project Reasoning
How can we streamline the process for partners to get online on the platform while keeping the cost low and maintaining a positive user experience, using generic images and editing programs? How can we enhance the visual expression of our platform by creating photo guidelines for internal and external use?
Challenge
Wolt encountered the challenge of new retail businesses joining the platform without their own product photos, leading to products on Wolt without any visual representation. As a result, this led to lower sales and incurred significant costs for Wolt to pay for photographers.
Solution
To address this challenge, we developed a two-pronged solution. Firstly, a a database of generic product photos was created to be reused by new businesses joining Wolt. Secondly, external and internal guidelines were developed for taking and editing photos respectively.
Before and after
Tasks
To achieve the KPI's, the following tasks were performed:
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Assessing the project impact
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Time management to ensure timely delivery
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Collaborating with various stakeholders, including photographers and the entire retail department in Wolt
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Implementing photo editing tools internally and providing training
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Developing video guides for external partners joining Wolt
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Establishing processes to maintain the database over time
Outcome
The result was a significant improvement in Wolt's visual identity for new businesses joining the platform. We saved 20% of the money previously spent on acquiring product photos, and the onboarding process for new businesses was made faster and more efficient. Overall, the new visual identity also resulted in a more appealing and professional look for the app, benefiting both the businesses and users.
